Week #2 Product Analysis

This Thrify Made can of spaghetti really gets me. I understand that they are trying to emphasize that there is spaghetti in the can, as opposed to…let’s say, peas but come on. The can is placed right next to Campbell’s spaghettios, which are full of life, excitement, and color. The ThrifyMade can has no chance.I also took a broader picture of this shelf and I noticed that the Campbell’s cans have mostly white with the illustrated picture of spaghetti, while all of the ThriftyMade cans are mostly red. I don’t think this is a problem, because red is a color that stands out to the eye. I think our problem here is the type, for one, which is aligned on the can with no jazz or emphasis. The Campbell’s can has type that pops out, along with the picture popping out. This can almost says “grab me”. While the ThriftyMade can says, “well, you can grab me if you want…but I’m really not that good.” Oh, I might also mention the beautiful gradient on the ThriftyMade can. Oh wait, did I say beautiful? Although we are not fond of gradients as graphic designers, there are still ways to make it work. I just believe that in this instance, the gradient from dark dark red to light red is too much of a contrast.