Monday, January 22, 2007

Dutch Windmill



This photo was taken 0riginally to show the Dutch Windmill beer right above the enormous amount of Heineken cases. but when looking at the photo i could not stop looking at the Heineken light packaging. This really showed me how important looks are. The green is much more refreshing the red star draws you in, with a huge strong logo right upfront. From beginning to end they nailed it. And well Dutch Windmill is pushed to the side. The packaging is not horrible but it is certainly no match for the other green beers

1 comment:

Alakeisha said...

I agree. Windmill needs to design something that will have them stand out like the Heineken beer.