Friday, February 2, 2007

package design




To be honest at first I did not know how I felt about this package. But over time it kind of grew on me. I love how the cow looks so feminine like a girl worried about her weight. The cow like lining around the outside is a nice touch. It says low fat right off the bat. The colors are very vibrant and tasteful. I give this package a good to go on the shelves.

2 comments:

Kim said...

First of all, I'm wondering where you found this package. Second of all, I agree with you. The feminine-looking cow adds some character to the package. It's not very often that we see cows worried about their weight. I think the illustration and the red background makes the package pop well. I give it a "good-to-go" on the shelves too.

RYAN said...

The cow is very hilarious, and it is nicely designed. I love how the cow will make people think its okay to eat this like they are eating some great healthy treat (yeah...right...)I think any advertising for diet this low fat that is funny because people buy that stuff thinking they are doing a great thing by eating it. Kinda like how my roomate likes to buy SKIM milk but GORGE on a whole, repeat that, WHOLE pizza by himself 3 times a week, yeah buddy that milk is gonna work for ya.