I chose Dolce and Gabbana's Gold Razor packaging because of its extremely sophisticated packaging. Not that I would expect anything less from the high-end designers; however, it is still so successful for the demographic they are targeting. Because the people who are buying these phones are buying it for the name and the status that comes with it. The packaging lends itself to that with its James Bond type of casing, brilliant black and gold coloring that incases a sleek shimmering gold phone. The consumer buys the phone for the name and when they recieve this packaging it is only going to reconfirm that feeling of high-end retail and status, to them money well spent.
1 comment:
I like that gold phone. I'm not to keen on the razors since everybody has it. But hey the package on that phone is the bomb. Like i said i'm not to keen on it and if i can afford it i would buy it without thinking twice about it. On how the package just draw me into it without any explaination of the phone and what gagits it does.
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