Monday, February 12, 2007

Package Design


I think this enviga can has a very successful design. I opened up my refrigerator, which is piled high with food and drinks, and the first thing that caught my eye was this can. It uses bright colors and a popping design. I think it would stand out among the other cans in its section. I think the only problem with it, is that until now, I hadn’t even read the label or what it contained or what the actual drink was. I was too involved in the design. I don’t think the consumer would have a problem with this though, because if they like the design when they are in the store, they will quickly move on to read about what the drink is all about.

No comments: