This has got to be one of the worst design choices for WATER. Yes ladies this is water not tampons believe it or not. The typeface and color scheme clearly yells out that it's that time of the month to buy it. But this product you can buy anytime your thirsty. Ok so maybe your not exactly thirsty anymore but that would just further support why this packaging design is inappropriate for the product. This was in the water section on the shelf next to the generic zephyrhills brand which was sold out. This package would solely rely on female drinkers because no guy will buy anything in those colors unless he wanted his masculine friends to taunt and tease him. What's even better is it comes in berry flavor!
Wednesday, February 14, 2007
Package Design Bad Packaging Week 5
This has got to be one of the worst design choices for WATER. Yes ladies this is water not tampons believe it or not. The typeface and color scheme clearly yells out that it's that time of the month to buy it. But this product you can buy anytime your thirsty. Ok so maybe your not exactly thirsty anymore but that would just further support why this packaging design is inappropriate for the product. This was in the water section on the shelf next to the generic zephyrhills brand which was sold out. This package would solely rely on female drinkers because no guy will buy anything in those colors unless he wanted his masculine friends to taunt and tease him. What's even better is it comes in berry flavor!
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1 comment:
This definitely a horrible choice on the designers behalf, because before even reading what Sean wrote I automatically thought they were tampons too. Even if the design is bad you still be able to understand what you are looking at. Good eye on this one. Sadly though, I am sure it is still being bought on a regular basis by someone.
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