Package Design

Seagram’s Tonic Water. The Bottle and design remains consistent through all of their flavored waters and other soft drink products. The design is effective in the manner that the background color of the different products and type color are the only elements that change. The unique logo is clearly visible on every bottle making it easily recognizable. The type itself appears to be hand written at first glance which may be more appealing to some consumers because it could give the impression that each bottle is handled for the individual consumer, rather than using a stuffy typeface that is more common which appears to be more industrial or mass produced. The individual colors chosen for each of the separate products are effective in describing each or at least the most common environment that they might be placed in, while keeping similar colors with other brands, for instance the Ginger Ale. The colors also create a distinct feeling or emotional reaction to each of the products which make them more appealing to consumers and their needs. This products design is simple and effective.