Saturday, January 26, 2008

More Japanese Packaging



This design encourages interactivity and makes opening the package part of the fun"

"A present from the Shiseido Parlour , unwrapped in six steps: 1. The branded paper bag 2. comes with this wrapped box. 3. The lines result from the item diagonally placed on the sheet. 4. Inside the cardboard box you find a sealed tray with three little paper cups 5. which offer tiny cheese cakes."

Obviously,it's not necessary for a package to involve this many steps in the unwrapping, but making the process similar to opening a present makes the product itself seem more special.

2 comments:

Laura Faye said...

This seems awfully wasteful, though. Really an unnecessary amount of paper that's going to get chucked out.

Anonymous said...

That's pretty cool and way different. Good idea.