Apple Jacks sticks out, along with the Eggo brand in bright yellow. It looks as if companies have figured out that the brighter the color the more kids want it. The brighter ones are also lower, so kids can reach them on the shelf. Tricky Tricky. The Winn Dixie brand, Apple Wheels, includes red, and while it makes it look different than the name brand, it doesn’t look as appetizing.
1 comment:
I hate kid cereals, I like my raisin bran! All that sugar and junk, but you are right, the brighter the color the more likely the kid will scream for mommy to buy it. Apple Jacks is the more dominant product on the shelves.
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