I chose to analyze "sliced bread" packaging as this weeks product. Sliced bread products tend to be "me too" products. This is why the packaging design for each brand is very important. Aside from minor differences in slice size and texture white bread products are pretty much the same at point of purchase; yet some are priced higher than others. The basis for sliced bread packaging relies mainly on color and type treatment, being that the structural packaging is greatly similar in design. The packaging design is consistently made from a soft plastic, narrow, horizontal bag which is sealed with a twist-tie band at the base if the opening.
The packaging for sliced bread products are to say the least boring, inconvenient and played out. This design has been around for as far as I can remember and beyond. The long horizontal setup is not convenient for home kitchen storage possibilities. Bread loafs if not in bread boxes tend to take up valuable counter space, laying where ever they may, or for some people unaffordable shelf room in their refrigerator.
Though the packaging is similar the print design for each brand compensates. On shelf (point of sale) the white packaging stands out the most. It reflects the florescent lighting of the supermarkets they are sold in and gives the bread a longer lifespan providing greater protection against mold. Being that the rear panel of the bread is the first thing seen on the shelf at P.O.S type treatment and logos differentiate the brands from one another. The greatest success with this goes to the "Wonder" bread brand. There uses a very bright and colorful design with large, clearly read, bold lettering. Which is easily recognizable from a distance. Even if displayed on the bottom self in the bread isle the Wonder bread packaging clearly stands out. Their packaging is clean, simple, timeless, and successful.
The packaging for sliced bread products are to say the least boring, inconvenient and played out. This design has been around for as far as I can remember and beyond. The long horizontal setup is not convenient for home kitchen storage possibilities. Bread loafs if not in bread boxes tend to take up valuable counter space, laying where ever they may, or for some people unaffordable shelf room in their refrigerator.
Though the packaging is similar the print design for each brand compensates. On shelf (point of sale) the white packaging stands out the most. It reflects the florescent lighting of the supermarkets they are sold in and gives the bread a longer lifespan providing greater protection against mold. Being that the rear panel of the bread is the first thing seen on the shelf at P.O.S type treatment and logos differentiate the brands from one another. The greatest success with this goes to the "Wonder" bread brand. There uses a very bright and colorful design with large, clearly read, bold lettering. Which is easily recognizable from a distance. Even if displayed on the bottom self in the bread isle the Wonder bread packaging clearly stands out. Their packaging is clean, simple, timeless, and successful.
2 comments:
Well, bread does have very simple packaging, some more well designed than others. Wonder Bread is by far the most recognizable, I think it's mainly because of the white background that pops out the most on their packaging, everyone else seems to apply yellow. However, my favorite, Nature's Own! Does anyone ever eat the end slices?
Why are you re-iterating the r bird analysis of sliced bread?
Where is your photo and analysis?
Post a Comment