ScumBad...doesn't that name just make you want to go out and buy that product. I certainly hope this company didn't pay a designer for this product because that name is really bad!! I think if I saw this product next to dove or softsoap I would probably go for one of those products. While I do agree that scum is bad I don't think that name is too appealing for soap. Usually companies like this want to to feel relaxed and put things like flowers or sunsets on their products, so maybe they just want you to know that you are getting all of the scum off. I guess if you want people to think of themselves as a dirty dishes this marketing theory works well.
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