The package itself called my attention because it looks healthy. The design is very simple , it is a very good picture in a small package with dried fruits inside. The color outside it is silver and the brightness called the attention of the costumers. I think it is one of those products that have been in the market many years but only know It is coming to tried to capture a bigger share of the market. I think by it's presentation we can tell that they are approaching the high end of the consumers.
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