Okay, here's a good idea gone bad:
Text on an image; rarely works. In this case it is too much and hard to read. It almost feels like the co. is saying that working out makes the model "stressed."
Light text on light background; never works. I can't even read most of the text, and what I can read is confusing (see above).
Text too small or chopped off.
However, I do like the warm tone of the desaturated image, but just what is the model doing? Very distracting from the 'message' of the ad (if there really is one).
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