Package Design - Confusing the consumer

The marketing strategy of Sweet bay with its brand Hanaford basically consist in made their products look as similar as possible to those brands that are highly recognized by the market place. That was the case in the soups section were Hanaford was trying to be almost identical to Campbell and the same thing happens in the Parmesan and Spices area were they were trying to look as identical as possible to Kraft and the famous brand of spices. Maybe they are smart in terms that their sales go up but it is not very creative in terms of design.