Week 5 - Package Design

This is evaporated Milk from Winn Dixie brand. The environment where the can is located is actually what is helping sell the product because none of the labels around are well elaborated. In this specific label the red and blue contrast each other, but together they are not a good representation of milk in general. The picture of the cow is poorly designed; too simple. The fact that this milk contains Vitamin D and only 40 calories should be emphasized in the main label, with a bolder typeface. The cow is simply not well represented even though it is black and white clip-art like. It passes the message that this could have been the first picture that the label designer found added to the fact that the manufacturer had a limited budget to finalize the label.