Package Design

Tilteist golf balls; here we have an interesting variance among the other products from this same brand and the others on the shelf beside it. As one can see, those from the same brand are all similar and the designs of the packages are consistent with slightly different colors depending on the style or the specific golf balls’ purpose. The package I chose stood out for me because it is mostly white with a beautiful shade of metallic blue. Comparing it to the others beside, above, and below it, it seemed to me to have the simplest design of all and the most eye catching as well. The brand logo is obviously very prominent in the design and has a great hierarchy over the rest of the information on the package. I think this package is very effective in simplicity and sophistication