I think this is an interesting take on candy bars. Making it look like an envelope or something that can be posted is different than usual. In addition, there is a letter inside them, which makes the consumer want to buy one so they can read what it says inside. The pink one contains a love letter, so it might be something to give for Valentine’s Day to that special someone. I think the colors also make it unusual, yet nice. Most candy bars are in a brown packaging with the foil inside.
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