Wednesday, March 5, 2008

Package Design - week 9


iPhone box
I admire all the apple store products and packages. Most of their packages are always white, black, or silver. Their boxes are very simple also. They usually don’t have pictures, just the name of the product with a san serif font right in the middle. This box is very thick to protect what it is inside, so one can drop and the phone would be intact. For a store with such high technology, this box is great: simple, dark, geometric style, and no ornamentations. They believe that their product sells itself. Those boxes even being so simple they do stand out in the middle of other product. The simplicity among mess does catch shopper’s attention.

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