Friday, March 7, 2008

Layout Design



I chose this because I enjoyed viewing the very pop-art style of this ad. I did not like, however, that you can barely tell that this is an ad for sunglasses until you read the website "spyoptic.com" listed on one of the buttons at the bottom right corner. I found this in an old issue of Surfer magazine and someone just casually browsing could consider this a clothing ad, an ad for a surfing company, an ad for a surfing site, all before figuring it's a sunglasses ad despite the pair of sunglasses in the top right corner. The sunglasses look like just another additive to the composition, another layer that isn't the main subject. I would have rethought this ad before finalizing it.

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