BK box

I think this is the most interesting fast food package I’ve ever come across. Apparently it was designed by Sean John, though I’m curious who the designer actually was – I doubt P. Diddy (or whatever he’s going by these days; I’m so un-cool) actually sat down and worked this out. This box is designed for the strangely named but admittedly yummy chicken fries at Burger King. The color is unusual, and definitely makes you look twice – usually fast food packaging is white paper or cardboard. Often restaurants use appetite-inducing red and yellow colors. BK was advertising their new late-night hours at the time, and I think this works better than simply slapping the new hours on the usual packaging. The box is an interesting design in itself. When you open the lid you see a nifty little pop-out flap that creates a niche to hold your choice of dipping sauce (in this case, barbeque). This way you don’t have to balance your sauce on your dashboard, lap, or friend’s head to eat. I think it works really well.