This is a hard ad not to like. It's so simple, yet its message is crystal-clear. Personally, if I ever saw my cat doing this I wouldn't even get mad at him for messing on the carpet! Burying the slogan so far down on the page is an interesting choice; the designer(s) must've known the image was more than powerful enough to carry the meaning if the reader overlooked the copy. At a glance, all I see is a cat and a box of Fresh Step. Well done!Tuesday, November 20, 2007
This is a hard ad not to like. It's so simple, yet its message is crystal-clear. Personally, if I ever saw my cat doing this I wouldn't even get mad at him for messing on the carpet! Burying the slogan so far down on the page is an interesting choice; the designer(s) must've known the image was more than powerful enough to carry the meaning if the reader overlooked the copy. At a glance, all I see is a cat and a box of Fresh Step. Well done!
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2 comments:
I thought this was soo funny the first time I saw this ad in a magazine. The message is clear. Gets the job done.
I agree! It's funny and effective! Definately gets your attention and is well designed.
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