Tuesday, November 13, 2007

Dane Cook/ Rough Edges


I chose to post this ad because there are some good points and some bad points worth discussing. On the good side, the use of yellow for the important text was a wise choice. It definitely pops off the page compared to everything else. Second, using text colors to coincide with the colors in the photo is also a nice execution. And finally, using rough edges on the ad for the "Rough Around the Edges Tour" is an obvious, but visually-appealing move. On the bad side, the photo seems pushed off a little too far to the right; I would like to see a little bit of megative space between his arm and the right edge. Second, and this may just be my OCD acting up, but having the "On Sale Now!" bubble tilted even further than the surrounding copy bothers me. It's not enough to seem deliberate but still enough to notice. And his logo in the upper right is straight, whereas all the other non-photo elements are tilted until the bottom of the ad. There seems to just be a few angles created in this layout that draw attention, but aggravate my eye at the same time.

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