In light of the project due this week, I decided to take a look at a modern art form: the DVD package. This is one of my favorites: the classic Transformers cartoon.
The outside of the package has the classic logo, which immediately grabs the target audience. I'm not sure what's going on w/ the logo there, but I guess it's a different take on a familiar object. Overall though, the foil print and logo use make a nice marriage of classic elements and modern design.
Inside it's straight to the classic goodness. We have action shots that look like they're straight out of the show, complete w/ the familiar coloring errors and stretch/squash common to US-drawn 80s cartoons. It's obvious by the care put into the rest of the packaging that this is deliberately unrefined. There's no mistaking what awaits on the DVDs w/ imagery like this adoring the interior packaging!
I like this setup overall because it freshens the look to grab consumers' attention, but makes no bones about what's inside once opened up - a much better approach than overselling the product inside.
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