Each week you will be expected to analyze 2 products and its effectiveness. Your analysis must be supported by photographs of the product in its environment. Each analysis must be a minimum of 150 words.
While BOTH analyses are to be in your journal, at least 1 must be presented on this blog. All students are expected to post and leave comments for each others work.
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WEEK 1
Week 1, Citrus Amber Candle Package
For my first package analysis I found a box that had held a candle I had purchased a while back, that I saved because of how much I liked the packaging. It has a rectangle die cut in the front allowing you to see the candle itself. Even though it seems this feature is pretty common with a lot of packaging, with this package it was done just right. It revealed just enough of the candle so that the consumer did attempt to rip open the package in the store to see what it was going to look like. Then on the top it has die cut circles and is garnished with a tie decoration. The holes on the top are key for a candle package, too many people open it so they can make sure its going to smell how they want it to which usually ruins the package and makes a mess of the store shelves. So, this feature makes it easier for the consumer to make a decision. On top of the accessibility to the candle that design of the box is a very modern black on orange illustration of flowers lending itself to the product.
P.S. I cannot figure out how to post the photos for my analysis but I have my own blog page where you can view it for now.
http://packagedesign.blogspot.com/
-Brandi M
I went to Winn-Dixie and analyzed two different products and their design compared to the other name brand products next to them. The first product was a can of Thrifty Made corn in which the design is pretty simple. It has the logo on top, product name in the middle and the product picture in the bottom. I didn’t see anything from the ordinary to try to outsell the competitor (Green Giant) since the main colors in the can were almost the same as the one next to it. Green Giant brand has more contrast between the different elements and colors represented in the can, and Thrifty Made brand colors merged with each other making the design appearance “flat”. A frequent buyer of these products would be more attracted to the Green Giant brand even if it costs few cents more. In the consumer’s eyes, the packaging of the product could reflect the quality of it.
The second product was a can of chunk light tuna. At first sight, all cans look the same in the section of the aisle. The can of Winn-Dixie brand is almost completely blue. The one from the competitor (Starkist) is almost alike and if I were to choose between both, I would go to the name brand since Winn-Dixie brand is a store brand and looks like they are trying even harder to mimic the competitor instead of making it their own. If at least the product would reflect better quality in the packaging or individuality against Starkist, it would make think before grabbing name brand. I would consider better going for the better package and save those extra cents to maybe even get another can of tuna.
After Tod sends you the email inviting you to become a member of his blog by email, click the link, then you can post pictures by choosing New Post from your home page, under labels write Package Design. Click the add picture icon to add the url where your photo is located (like photobucket) or upload from your home computer. Once you hit publish it will post to spiney gators blog. SOOO, COMMENT on my crappy rootbeer post since i finally figured this out LOL YAAAAY!
Brandi's package is interesting and different. I agree it is very modern and also stylish. It differs from most other candles on store shelves which tend to be wraped in plastic or not packaged at all.
I agree with David about the draw of brand name products over a generic that is designed similar. Being there is no difference between the products the consumer can only select the familiar brand regardless of price.
As for the Root Beer packages I feel niether is successful. Both brands are generic and are designed accordingly. It's packaged in brown because it is "crap".
Ok i found a hideous looking pork skins package that my folks had bought in the pantry and wanted to use it as a bad example of packaging which instead of making you want to eat it makes you want to hurl. The packaging is basically 95% see-thru and clear and has tacky type which reminds me of the dunkin donuts typeface or a bad novelty font. Looking thru the packaging i basically think it's dried pork limbs that sat in the sun too long. I don't normally eat these but i would never think about trying them as long as the packaging scares me away. Colors are very minimal and i know red and yellows work good to attract people into buying food or so i heard but this doesn't utilize that either. Please view the picture with the html link copy n paste since i haven't gotten pictures to upload now do i see any way to do it through the interface on this website.
here is the html link:
http://i49.photobucket.com/albums/f284/seansurfn2/porkskins.jpg
I hope I can still post this up here since I only got on today. :/
Anyhow, I took a picture of Nutro, dog food. It's what my dog eats but not only is the food healthy for him...the packaging is actually really nice considering it's dog food.
I compared it to many other brands of dog food and nothing compares. The pakaging itself is a innovative idea because it helps save space unlike a can. You can rip open the pouch and it's ready to serve. No more trying to find that darn can opener.
The colors they use and imagery are appealing to the human buyer. :) Because, well....the dog's not going to buy it. They give off the feeling of a healthy nutritious food for your dog with their design and color scheme.
Bravo Nutro! :D
(You can view pics on my blog...I don't think you can post them on here...)
Man, I am really confuse on how to post pictures or do anything on this blogger. I just found out how to do this comment. Lord I need some help!!!!!!!
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