Saturday, March 15, 2008
Sadie's Creative Photography
This is a brochure from a photography studio in the International Plaza. Not only is the shop adorable, but so is this layout.
The company name and logo are clearly shown - dark text against a light background. The photo is attractive with warm tones and an uncomplicated photo of a cute little girl dressed up as a fairy. The inside of the brochure has the location info and the features offered for a photo shoot. Over all, I feel this is a strong layout that appeals to both children and adults alike.
Friday, March 14, 2008
Package Design
This new package of crystal light I liked it because its functionality. It is easy to carried and is difficult to open so you won't have a mess in your back pack or purse. It is a new way of packaged and other products are going in the same direction as splenda. They come in different colors and flavors and I think it is an up grade from the package they had before.
Thursday, March 13, 2008
TP
Over all I find this product design boring, but reliable. The product is made out of a recyclable material, which is appealing about this product. This packaging will only be discarded after it is purchase, so I hope that the plastic will be recycled after its use is no longer needed. I find the label disturbing, but straight to the point.
Wednesday, March 12, 2008
Package Design - A Pear
Package Design - Confusing the consumer
The marketing strategy of Sweet bay with its brand Hanaford basically consist in made their products look as similar as possible to those brands that are highly recognized by the market place. That was the case in the soups section were Hanaford was trying to be almost identical to Campbell and the same thing happens in the Parmesan and Spices area were they were trying to look as identical as possible to Kraft and the famous brand of spices. Maybe they are smart in terms that their sales go up but it is not very creative in terms of design.
Package Design - Dry Fruits
The package itself called my attention because it looks healthy. The design is very simple , it is a very good picture in a small package with dried fruits inside. The color outside it is silver and the brightness called the attention of the costumers. I think it is one of those products that have been in the market many years but only know It is coming to tried to capture a bigger share of the market. I think by it's presentation we can tell that they are approaching the high end of the consumers.
Package Design - Week 8
This package is with tea bags inside. It called my attention for many reasons. The package is made from metal, the size is relatively small and has a picture of nature in the front part. The package is different from what you use to see in tea packaging, the texture of the metal gives the sensation of quality and the picture brings your attention because it is highlighting healthness and wellness and green and organic. The Tea Boxes are stackables so the amount of space is not too large. I really think it works as a marketable engagement.
Package Design - Week 6
When I saw this package I really like it. It called my attention because it was a different way to present hot chocolate, it looks premium quality. The design of the package was very elaborated but I think it works well. The font was not the usual font that you can found in food products ; It was more about about moving to the Tea types products than in the chocolate.
The size was also special. It was easily displayed and the amount of space was reduced. It called to the attention of consumers.
The size was also special. It was easily displayed and the amount of space was reduced. It called to the attention of consumers.
Tuesday, March 11, 2008
Brawl!
This layout may seem jumbled and busy to the average person, but to a gamer, there is just not enough! We want to see it all: the characters, the action, the smashing! This ad gets the thumbs up for representing in full color the glorious excitement that follows when the consumer purchases and actually plays this game. It is not for the squeamish or faint of heart, and one would not enjoy this game if one is not used to the constant action of changing scenes and moving screens, not to mention wondering where your character flew off to after being 'smash-attacked'. So this is a perfect example of WYSIWYG (or whizzywig)! Ha ha! Gotta go play. For study purposes of course!
Labels:
action,
brawl,
Layout,
Super Smash Brothers,
video games
Lifestyle Fitness
Okay, here's a good idea gone bad:
Text on an image; rarely works. In this case it is too much and hard to read. It almost feels like the co. is saying that working out makes the model "stressed."
Light text on light background; never works. I can't even read most of the text, and what I can read is confusing (see above).
Text too small or chopped off.
However, I do like the warm tone of the desaturated image, but just what is the model doing? Very distracting from the 'message' of the ad (if there really is one).
Fender Guitars
This layout is cool even though it contains warm tones. These warm tones are reflective of the type of sound that Fender is known for. Whether it is in Fender's guitars or keyboards, artists know what to expect, so likewise the ad effectively projects this mellow, slightly aged sound. Using Eric Clapton to portray the skilled and mature artist playing on the fine Fender Strats only adds to the scene.
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