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By Crown Specialty Package for Lambertz
"The elegant container, holding an assortment of 21 different varieties of premium chocolate biscuits, was designed to have a powerful on-shelf presence and echo the quality of the goods packed inside." http://www.crowncork.com/products_services/speciality_packaging_news_listing.php?id=20070925
I tend to keep containers like this after the product is gone to store other stuff in... this one is also attractive enough to display for this use. I think more people would be inclined to reuse this kind of packaging instead of just tossing it.