This is ¼ of a full-page newspaper ad for a liquor store. The ad is unbelievably complex and very hard to read. There are too many different font sizes and they all seem to blend together. It seems like they tried to fit too much information into too small of an area. In certain areas the background and font colors are reversed in an attempt to highlight certain items, but it only serves to further complicate the layout and make it harder to read.
2 comments:
This reminds me of a take out menu its designed with the same "shove as many things as possible on here mentality.
very confusing. I always wonder if they actually expect people to read things like this.
Post a Comment